Building Your Brand from Scratch: Story, Strategy, and Visual Identity
Ariel Kuhn
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In this episode of The Story Project, Joanna sits down with Ariel Kuhn, Creative Strategist at Studio EightyEight, to talk about the magic behind Brand Sessions—a custom experience designed to help leaders in the profession discover their brand story with clarity and authenticity. Ariel shares how the Discovery phase is all about asking the right questions to uncover a client’s “why,” creating a strong foundation for building a meaningful and memorable brand.
Together, they pull back the curtain on what it’s like to experience a Brand Shoot at Studio EightyEight—from the intentional prep work to the fun, relaxed atmosphere on shoot day. With practical tips and personal reflections, the conversation reminds listeners that discovering your voice and owning your story is one of the most powerful things you can do for your business. Whether you’re building a new brand or refreshing an existing one, this episode will leave you inspired to tell your story.
Key Takeaways
Guest Information
Ariel Kuhn is a Creative Strategist at Studio EightyEight, photographer, writer, Enneagram 6, and a lil bit of a homebody. She's a girl mom living in Columbus, Ohio and an introvert. Ariel grew up wanting to be a teacher but switched her major to English. Around that time, she picked up a camera to play around with and went on her merry way. After a windy road and a few jobs in both the creative and education spaces, she now gets to teach, write, photograph, and use the visual and strategic creativity she loves. Today, Ariel walks with clients through a process to bring their own brand to life.
Episode Highlights
How to Connect with Ariel Kuhn
